CTV 101
This CTV 101 is an industry-level introduction to Connected TV, designed to give you an understanding of how TV, streaming, and video work together today, including key terminology, formats, ecosystem players, buying models, and measurement.
Course curriculum
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Welcome & Agenda
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Defining TV’s Key Terms
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TV Ad Formats, Explained
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Who’s Who in the TV Ecosystem
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How TV is Bought & Measured
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How Success in TV is Measured
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About this course
- Free
- 6 lessons
- 1 hour of video content