Course curriculum

    1. Project Kickoff

    2. AM Overview & Workflow

    3. New Internal Roles & Responsibilities

    4. Programmatic 101

    5. Programmatic 201 - TTD

    6. Programmatic 201 - DV360

    7. Programmatic Operations Overview

    8. Quiz: Programmatic Operations Overview

    9. Programmatic Resources

    10. AM Resources - North America

    11. AM Resources - EMEA

    12. Contextual 101 - Salesforce Process

    13. Quiz: Contextual 101 Salesforce Process

    14. Contextual 101 - TTD Pre-Bid Segments & Troubleshooting

    15. Quiz: Contextual 101 TTD Pre-Bid Segments & Troubleshooting

    1. Pre-Sale Process Training

    2. Instavails (Direct and Programmatic)

    3. Event Sponsorships

    4. Exceptions Training

    1. IO Checklist

    2. Salesforce Overview

    3. KOC & Specs

    4. Programmatic Best Practices & Questionnaire Documentation

    5. Trading & Barter Agencies

    6. Quiz 1: Trading Agencies

    7. Quiz 2: Barter Agencies

    1. Design Process

    2. Design Production Manager 101

    3. Campaign Setup Overview

    4. Ad Manager (AM Perspective)

    5. Ad Manager: Deal ID Creation & Management

    6. Quiz: Ad Manager: Deal ID Creation & Management

    7. Ad Manager (AdOps Perspective)

    8. Brand Safety Part 1 - Introduction

    9. Brand Safety Part 2 - DoubleVerify Dashboard

    10. Brand Studies 101

    11. Programmatic QA

    12. Direct QA - AdOps Perspective

    13. Added Value Deal IDs & Credit Memos

    1. Direct Reporting 101

    2. Programmatic Campaign Optimizing

    3. Quiz: Programmatic Campaign Optimizing

    4. Programmatic Reporting 101

    5. Quiz: Programmatic Reporting 101

    6. Screenshots & Demos

    7. Programmatic Troubleshooting

    8. Quiz: Programmatic Troubleshooting

    9. Direct Optimizing Overview

    1. Direct Reporting 201

    2. Direct Pacing

    3. Monthly Deal Mapping (ID Mapping)

    4. Incremental & Rebuys

    5. Revenue Management

    6. Tiered Levels of Service

    7. Net Promoter Score (NPS)

    8. Account Retention Dashboard

    9. Commonly Asked Client Questions

About this course

  • Free
  • 57 lessons
  • 9 hours of video content

Master the mindset

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