Course curriculum

    1. Introduction

    2. The What & Why

    3. Why Advertisers Struggle to Measure Outcomes & Attribution

    4. Testing your Retention: The What & Why & Why It's So Hard

    5. Conversions, Outcomes & Attribution Basics

    6. Testing Your Retention: The Basics

    7. Attribution Models

    8. Testing Your Retention: Attribution Models

    9. Deterministic vs. Probabilistic

    10. MTA vs. MMM

    11. Testing Your Retention: MTA vs. MMM

    12. Other Players In Measurement

    13. Fundamentals Wrap Up

    14. Testing Your Retention: Session 1

    1. Introduction

    2. Why Did We Invest in Outcomes?

    3. Why Kochava For Publishers?

    4. How Outcomes Works Today

    5. Where We Want To Go With Outcomes

    6. Testing Your Retention: Session 2

    1. Introduction

    2. The Pitch

    3. Who Will Perk Up?

    4. Testing Your Retention: Pitch and Audience

    5. Competition & How We Win

    6. Objection Handling

    7. Testing Your Retention: Session 3

    1. Introduction

    2. Activation: Getting Set Up

    3. Verification: Making Sure Everything Is Working

    4. Reporting & Client Communication

    5. Testing Your Retention: Getting Set Up

    6. Generating Wrap Deck Reports

    7. Best Practices & Troubleshooting

    8. Testing Your Retention: Troubleshooting

    9. You Are Now Certified!

    10. Resources

About this course

  • Free
  • 37 lessons
  • 1.5 hours of video content

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