Course curriculum

    1. Measurement in 2026

    1. The What & Why

    2. Why Advertisers Struggle to Measure Outcomes & Attribution

    3. Conversions, Outcomes & Attribution Basics

    4. Attribution Models

    5. Deterministic vs. Probabilistic

    6. MTA vs. MMM

    7. Other Players In Measurement

    8. Fundamentals Wrap Up

    1. Why Did We Invest in Outcomes?

    2. Why Kochava For Publishers?

    3. How Outcomes Works Today

    1. The Elevator Pitch

    2. The Full Pitch (& High-Level Methodology Guide)

    3. Who Will Perk Up?

    4. Competition & How We Win

    5. Objection Handling

    1. Activation: Getting Set Up

    2. Verification: Making Sure Everything Is Working

    3. Reporting & Client Communication

    4. Generating Wrap Deck Reports

    5. Best Practices & Troubleshooting

    6. Live Q+A

    1. Why KPI Optimization?

    2. KPI Optimization Overview

    3. AI-Assisted Optimization

    4. How to Enable KPI Optimization

    5. Success Stories

About this course

  • Free
  • 29 lessons
  • 2.5 hours of video content

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