Course curriculum

    1. Introduction to the course & why it’s important

    2. Why video?

    3. Testing Your Retention: Why Video?

    4. Video as an asset

    5. Testing Your Retention: Video Assets

    6. Video as a channel

    7. Testing Your Retention: Video Channels

    8. Video as a format

    9. Testing Your Retention: Video Formats

    10. How digital video is bought & sold

    11. Testing Your Retention: How Video is Bought & Sold

    12. How digital video is scored

    13. Testing Your Retention: Scoring Video

    14. A few final notes

    15. Congratulations! You've completed session 1

    1. Introduction

    2. Our End-to-End Video Offering

    3. Testing Your Retention: E2E Offering

    4. Our On-Platform OLV Offering

    5. Testing Your Retention: Our Offering

    6. A Deeper Dive

    7. Testing Your Retention: Dive Deeper

    8. Our 2025 Video Roadmap

    9. Testing Your Retention: Roadmap

    10. Online Video in AU

    11. Congrats! You've completed Session 2

    12. Resources

    1. Introduction

    2. Elevator Pitch

    3. Our End-to-End Video Pitch

    4. Testing Your Retention: The Pitch

    5. Discovering The Right Buyer

    6. Testing Your Retention: Buyers & Discovery

    7. Objection Handling

    8. Testing Your Retention: Objection Handling

    9. Competitors

    10. Testing Your Retention: Competitors

    11. Sales Processes

    12. Congrats! You've completed session 3

    13. Selling Online Video in AU

    14. Resources

    1. Introduction

    2. Setting Up Direct Video Campaigns

    3. Testing Your Retention: Direct

    4. Setting Up Programmatic Video Campaigns

    5. Testing Your Retention: Programmatic

    6. Setting Up Off-Platform Video

    7. Testing Your Retention: Off-Platform

    8. Setting Up Video On The Publisher Side

    9. Testing Your Retention: Publisher Set-Up

    10. You're officially certified!

    11. Servicing Video in AU

    12. Resources

    1. Live Q&As recorded March 11th & 12th, 2025

About this course

  • 54 lessons
  • 3 hours of video content

Social proof: reviews

5 star rating

Great First Course!

Kaylie Duffield

This was a fantastic first course through GumGum University! I’ve often found myself in calls discussing specs, metrics, and video formats, and this course has given me even more confidence when meeting with clients in KOC. Highly valuable and ins...

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This was a fantastic first course through GumGum University! I’ve often found myself in calls discussing specs, metrics, and video formats, and this course has given me even more confidence when meeting with clients in KOC. Highly valuable and insightful! Side note—the IKEA video ad was hilarious!

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5 star rating

Good

Dominika Kisielewicz-Bialek

Obvious and understandable content hosted in a very user-friendly way

Obvious and understandable content hosted in a very user-friendly way

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5 star rating

Brilliant and very insightful!

Emma Alligan

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5 star rating

Super helpful and engaging!

Monica Stein

The Fundamentals of Video training was very easy to get through and SO helpful!!! My attention was captured the whole time.

The Fundamentals of Video training was very easy to get through and SO helpful!!! My attention was captured the whole time.

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5 star rating

Loved it!

Casey Hunt

Easy to digest, nice breaks in content.

Easy to digest, nice breaks in content.

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