Course curriculum

    1. Welcome and Intro

    2. Our CTV Offering Evolution

    3. Our Standard CTV Offering Today

    1. Positioning, Elevator Pitch, and Unique Benefits

    2. The New CTV Pitch

    3. Competition and How We Win

    4. Objection Handling

    5. Discovery Questions

    6. CTV Package Bundles

    7. Salesforce Process

    1. Managed Service (Direct) vs. Programmatic Process

    2. Confirming Avails

    3. CTV Ad Manager Workflow & CTV Jira Workflow

    4. Measurement & Reporting

    5. Resources

About this course

  • Free
  • 15 lessons
  • 1 hour of video content

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