Internal GumGum University

Introduction

The Missing Link

Testing Your Retention: The Missing Link

The Open Web

Testing Your Retention: The Open Web

Introduction

The Underlying Data

Testing Your Retention: The Underlying Data

Explaining The Graph

Testing Your Retention: Explaining The Graph

The Mindset Graph Portal: Walkthrough

Methodology Part 1: The Essentials

Testing Your Retention: The Essentials

Methodology Part 2: The Audiences Tactic

Testing Your Retention: The Audience Tactic

Methodology Part 3: The Brand Mentions Tactic

Testing Your Retention: Brand Mentions Tactic

Methodology Part 4: The Brand Verticals Mentions Tactic

Testing Your Retention: Brand Verticals Mentions Tactic

Methodology Part 5: The Related Contexts Tactic

Testing Your Retention: Related Context

Mindset Graph V2.0 - Relevance Tactics (June 2025)

Mindset Graph V2.0 - Advanced Table View (June 2025)

Mindset Graph V2.0 - Quadrant View (June 2025)

Mindset Graph V2.0 - Master Panel & Context Explainer (June 2025)

Pushing To TTD

Adding A Brand To The Graph

The Estimated Scale Feature

Testing Your Retention: Estimated Scale & Adding A Brand

Our Roadmap (June 2025)

Introduction

The Elevator Pitch

The Sales Pitch

Testing Your Retention: The Pitch

Demoing To Clients

Testing Your Retention: The Demo

Competitors

Testing Your Retention: Competitors

Personas & Ways In

The Graph... In The Real World

Testing Your Retention: Personas & Ways In

Sales Processes

Step-by-Step in Salesforce

Testing Your Retention: Sales Proceses

Introduction

For Discovery

Testing Your Retention: Discovery

For Planning

Testing Your Retention: Planning

For Activation

For Optimization

For Reporting

Testing Your Retention: Activation, Optimization & Reporting

In Closing

Live Q&As recorded May 6th, 2025