Internal GumGum University

All Courses, Commercial Fundamentals

Pitching Intro to GumGum

Course • 1 lesson

This course covers the GumGum Intro for Newbies lunch and learn deck—an expanded version of our Platform Pitch, ideal for customers who are less familiar with GumGum and want a deeper dive into our value and proposition.

All Courses, Commercial Fundamentals

The GumGum Platform Pitch

Course • 1 lesson

This course walks through the GumGum Platform pitch deck—our standard core pitch—designed to guide conversations around the WHY, HOW, and WHAT of GumGum’s offering.

All Courses, Commercial Fundamentals

Pitching 'Mindset Matters' - Thought Leadership

Course • 1 lesson

This course walks through the 'Mindset Matters' - Thought Leadership lunch and learn pitch deck, highlighting the why around digital's brand and consumer matching problem, how brands can unlock the open web, and what the GumGum solution is.

All Courses, Commercial Fundamentals

Selling Sustainability

Course • 1 lesson

Learn about GumGum's partnership with Cedara to measure and monitor our global emissions, the success we've had so far in driving a more sustainable advertising environment, and learn how our clients can become more sustainable through GumGum's green

All Courses, Serving Fundamentals

Third-Party Measurement Studies At GumGum

Course • 15 lessons

Learn to responsibly pitch and manage measurement by aligning early, understanding risks, and using past data—so we avoid surprises, improve outcomes, and build client trust.

All Courses, Industry 101

Programmatic 101

Course • 18 lessons

Master the basics of programmatic advertising and unlock the potential of automated media buying.