Internal GumGum University

All Courses, Industry 101

CTV 101

Course • 6 lessons

This CTV 101 is an industry-level introduction to Connected TV, designed to give you an understanding of how TV, streaming, and video work together today, including key terminology, formats, ecosystem players, buying models, and measurement.

All Courses, Industry 101

Programmatic 101

Course • 18 lessons

Master the basics of programmatic advertising and unlock the potential of automated media buying.