Internal GumGum University

All Courses, Industry 101

CTV 201: Measurement

Course • 4 lessons

Learn to speak to success metrics and prove ROI through UofD's Feb 2026 training. Explore how buyers evaluate performance, what counts as success, and how to build a measurement narrative that connects outcomes to business goals.

All Courses, Industry 101

CTV 201: Targeting & Identity

Course • 3 lessons

Build confidence in CTV targeting through UofD’s Feb 2026 training. Learn how targeting works across OEMs, apps, and DSPs, assess signal quality and device graphs, and understand how privacy and identity shifts are reshaping activation.

All Courses, Industry 101

CTV 101

Course • 6 lessons

This CTV 101 is an industry-level introduction to Connected TV, designed to give you an understanding of how TV, streaming, and video work together today, including key terminology, formats, ecosystem players, buying models, and measurement.

All Courses, Industry 101

Programmatic 101

Course • 18 lessons

Master the basics of programmatic advertising and unlock the potential of automated media buying.