Internal GumGum University

All Courses, Commercial Fundamentals

Selling Sustainability

Course • 1 lesson

Learn about GumGum's partnership with Cedara to measure and monitor our global emissions, the success we've had so far in driving a more sustainable advertising environment, and learn how our clients can become more sustainable through GumGum's green

All Courses, Commercial Fundamentals

Selling Contextual

Course • 2 lessons

This training session provides a walkthrough of the GumGum Contextual pitch deck, highlighting our contextual intelligence, how it helps clients better discover and connect with their audiences, and how to activate it through GumGum or leading DSPs.

All Courses, Commercial Fundamentals

Selling Attention

Course • 2 lessons

This training session provides a walkthrough of the GumGum Attention pitch deck, highlighting the importance of attention measurement, how GumGum captures and understands attention, and how it can enhance client campaign performance.

All Courses, Commercial Fundamentals

Selling Creative

Course • 1 lesson

This training session provides a walkthrough of the GumGum Creative pitch deck, showcasing how GumGum remains at the forefront of creative technology to deliver impactful opportunities for clients to connect with consumers across screens.

All Courses, Commercial Fundamentals, Products

Online Video Deep-Dive

Course • 54 lessons

GumGum's OLV University equips teams to excel in online video (OLV) advertising, covering OLV fundamentals, GumGum’s solutions, and strategies for selling, managing, and optimizing campaigns.